Continuous Evaluation of Marketing and Compost Quality

No product will continuously sell itself! Plan to periodically re-evaluate how well-aligned the product you create is to the expectations of customers.

Keep up with your professional certification. USCC offers certifications in operations (Certified Compost Operations Manager-producing the product) and allied roles (Certified Compost Professional-sales, marketing etc.) Doing what it takes to become certified and maintaining what is new in your expertise area will ensure you are providing your customers with the latest information.

Send your employees to mentoring and educational courses.

Consider how you are reaching out to discover and capture new markets.

Also look into how you can educate your customers to set realistic expectations. A well-educated customer is an enthusiastically returning customer.

Compost is earthy gold!

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