Continuous Evaluation of Marketing and Compost Quality

As stated; compost will not always sell itself, periodically evaluate how well-aligned the product you create is to the expectations of customers.

• Ask your customers how you could improve.
• Look at what your competition is doing. https://www.compostingcouncil.org/page/participants
• Review the updates to the specifications on the US Composting Council website. https://www.compostingcouncil.org/page/HowUseCompost

Keep up with your professional certification.

• https://certificationsuscc.org/

Send more of your personnel to mentoring and educational courses.

• https://www.compostingcouncil.org/page/MentorYoungProfessionals
• https://www.compostfoundation.org/Education/COTC

Consider how you are reaching out to discover and capture new markets.

• Attend the US Composting Council conference and listen to previous years’ recordings.
  • https://compostconference.com/
  • https://www.compostingcouncil.org/page/ConferenceProceedingsAndRecordings
• Attend allied industry conferences: public works, plant associations, etc.
  • https://www.compostingcouncil.org/page/Partners

Also look into how you can educate your customers to modify their expectations. A well-educated customer is an enthusiastically returning customer.

Compost is earthy gold!