Marketing Personnel

Communication with your customers is key. If you are in a Public- Private Partnership, make sure communication is clear about who is responsible for selling the finished product.

An experienced marketer has many skills:
• Communication  to effectively communicate the value proposition across multiple channels and media 

• Uses technology to generate interest in the product and location, maintain the website and social media, and potentially manage the ecommerce platform for online sales 

• Creates graphics and captivating content to promote the final product 
 A marketer can help to sell your finished product by:
• Prospect for local customers – including retailers, consumers, landscapers, state DOT, Parks & Rec Departments, etc. 

• Create and perform educational and outreach programs to reach these prospective customers

• Discover the qualities your product needs to be competitive by listening to customer feedback
Options to consider when marketing your product include:
• Using your in-house marketing staff for more open communication between the employees when deciding the types of products you create, and the sales staff for connecting with the needs of your customers 

• Hiring an outside marketing contractor for tools and knowledge beyond what your in-house personnel  may have access to

• Working with a commercial composting facility in a Public-Private Partnership for potentially more experience and dedication for selling the final product 
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