Identifying distribution channels
Consider how you will distribute your product.
- Evaluate options for delivery.
Do you have in-house hauling capability, with vehicles not contaminated by feedstocks?
Can you contract with an outside hauler?
- Packaging. Bagging your product bring additional cost, time, and a different market segment.
Retail sales have a higher markup, but require more personnel time to orchestrate.
▪ In-house sales directly to the retail customers
▪ Selling to outside distributors such as garden centers.
Wholesale sales directly to large customers can move product quickly, but to keep those customers you need to maintain a reliably large supply of material on-hand.